The Reform in the US Education System Assignment

The Reform in the US Education System - Assignment Example In this regard, the assignment intends to investigate the problem related to the given case study and identify changes required for implementing the same as well as explain the plan that would be used to bring about the change. It can be identified that the first goal is to increase the standard of all students in the nation and ensure their success. In this regard, the major stakeholders will be students, teachers, and administrations. It is important for each stakeholder to know about the goal as it would not be possible to attain the goal without the support from each other. The second goal is to incorporate technology into the education system. The stakeholders for this goal will include students, teachers, and administrations. Accordingly, the current era is driven by constant evolution and hence these stakeholders must reveal their understanding towards the changing educational system. Next goal is regarding comparability and equity. The stakeholders for this goal would include students, teachers, and administrations. It is equally important that all stakeholders are aware of the goal as it is pivotal that fairness and equality are maintained in the education system without any discrimination. In the similar context, developing career-ready standard is another important goal, which needs to be focused upon in order to ensure positive reform in the education system, Accordingly, the teachers, students, and administrations will be the stakeholders and the goals is important for them as it would enable them to determine the path in which students are moving (Gardner & Mendoza, 2010). Finally, promoting innovation in the education system is another important aspect of the changes that need to be brought in order to eliminate the gaps associated with the current education system. Students, teachers, and administration will be the major stakeholders.

Different Methods of Cooking Essay Example for Free

Different Methods of Cooking Essay Introduction In cooking, there are Some basic methods of cooking That Are Used. Used commonly These basic cooking methods are Divided into two general groups. The groups are: Dry heat methods and Cookery Cookery Moist heat methods. The methods of cooking are Divided into two groups thes Because of the way food is cooked and the type of Heat That Is Used. Let us have a look at the Dry Heat Cookery Methods. Dry Heat Cookery Methods In dry heat cooking methods, the food cooked Being does not use water to cook the food. The food is left is dry and Applied heat to cook the food. Such methods of cooking are: baking, steaming, grilling, and roasting. When Heat Is Applied to the food, the food Cooks Its Own Juice in the water or added to food during the ITS Preparation evaporat during the Heating Process and the Cooks this food. Heat is Applied directly to the food by convection Thusis way of making the food to get cooked. The action or movement of air around the food, cook it. Let us now have to look at each of thes cooking methods Baking [pic] [pic] In baking method of cooking, the food is cooked Heating Using convection. The food is put into an Enclosed Area Where Is Then Applied heat and the movement of heat Within the confined space, the Act on food thata make it get cooked. Steaming To steam food, water is added to the pot and Then stand is placed inside the pot. Should the water level be under the stand and not abov it. There is in contact Between the food and the water That is added to the pot. Then food is placed on the stand and Heat Is Applied. The hot steam rising from the boiling water on the Food Act and the food gets cooked. It is the hot steam That Cooks the food, as there is in contact Between the food and the water inside the pot. This method of cooking for Vegetables is very good as the food does not Lose Its Flavour and much of the Nutrients are not lost during the cooking. Grilling There are two methods of grilling That are Used These Days. One type of grilling is The One That Is Used commonly by the people in the village. This is When food is cooked over hot Charcoal on an open fire. The food is placed on top of the Charcoal Burning. Sometimes people improvisations by Using wire mesh and place it over the open fire to grill fish or Vegetables. The Other Method That Is Using grills are inbuilt in Stove. In this method, the grill, whichis you have the tray, is heated up and the food is placed on the grill tray to cook. The Heat Can Be Gas-Electric-generated or generated depending on the type of Stove Used. The food is again left to cook on the grill with the grill of the doors open. People Who Can Afford to Buy a Stove would use the grilling part theire food to grill. What Happens in this type of cooking is the heat Seals Outside the part of the food and the juice inside the food Cooks it. The Flavour of the food is not lost and much of the Nutrients are not lost eith. Frequently food is pre Turned over to it from burning and to ensure thata Equal Heating and Cooking Time Is Applied to Both Sides of the food. By doing this, the food is cooked evenly and thoroughly. Roasting [pic] [pic] With roasting, direct heat is Applied to the food. The Heat Seals Outside the part of the food and the juice inside the food Cooks the food. Roasting is mainly fleshy Used When cooking food like fish, Meat or Chicken. When Heat Is Applied to the Outer Covering of the food, it thereby Seals Trapping it up all the juice inside the food. The direct action of Heating, heat up the juice inside the food, whichis Cooks Then the food. Again there is very little nutrient lost and the Flavour is not spoilt. Frequently food is Rotated so over the Spit That There Is Even Heating Applied to All Parts of the food. That this is so heat is evenly Applied to the food to make it get cooked properly. Moist Heat Methods Cookery Cookery In Moist heat methods, the liquid is Used to medium to cook the food. Such medium could be water, Coconut cream or oil. These liquid are added to the food befor Heat is Applied to it or Sometimes heat is Applied to the Liquid befor the food is added into the cooking utensils to be cooked. The Cookery Moist heat methods include: boiling, stewing, Shallow Frying, Deep Frying, barbequing and basting. All thes Moist heat cooking methods use liquid to cook the food in. Boiling This Is The Most Common Method of cooking and is the simplest Also. With this method of cooking, enough water is added to food and Then it is cooked over the fire. The action of the heated water Makes the food to get cooked. The liquid is usually thrown away after the food is cooked. In the Case of cooking rice, all the water is absorbed by the Grain Rice to make it get cooked. Heating During the process, the dog Nutrients get lost or Destroyed and the Flavour Can Be Reduced with this method of cooking. If you over cooked cabbage, all the Nutrients dog get lost. Stewing In the Process of Using the stewing cooking method, food is cooked Using a lot of liquid. Different Kinds Of Vegetables are chopped, diced or cubed and added to the pot. Sometimes pieces of Selected Meat, fish or chicken is chopped and Also added to the Stew. The liquid is thickened and Slightly stewed food is served in That Manner. This method is Also Used When Preparing Fruits That are going to be served as Desserts. Cooking With this method, Every food is cooked together at the same time in one pot. The Flavour, Colours, shapes and textures of the Different Vegetables That Are Used, stewing Makes a handy method of cooking. The only disadvantage is That Some of the Vegetables Might be overcooked and the nutrient content Thusis Becomes much less. IT IS IMPORTANT THAT Therefor the Vegetables That Longest to take the cook to be put into the pot and the First Ones That Need To Be Cooking least put in last. In this way much of the nutrient contents of the food does not get lost. Frying When food is fried Using oil or solid fat IT IS IMPORTANT THAT YOU Some observe rules in handling oil or fat. Simple rules to follow When Frying: 1. Make Sure there is enough oil or fat in the PUT or the Frying Pan Deep Frying Pan . 2. The food to be cooked must not have Dripping water from it. This is becaus When water comes into contact with hot oil or fat, You Will Have the oil sizzling and spitting out of the bread, whichis could burn your skin if you are Careful not. 3. Put the food into the hot oil carefully. Try not to make a big splash as the oil could burn your skin. 4. The oil of fat Should be heated to the temperature right befor putting food into the pan to be fried. If the food is put in When The oil or fat is not heated to the right temperature, the food Will Soak Up The Oil And You Will Have That food is all Oily or greasy. If the fat or oil is over heated, you WILL end up with Food That Is Burnt. Sometimes the food dough nuts Especially Will turn brown on the inside But the inside is uncooked dough. To cook food Frying Using the method, there are two Ways of doing it. There is the Shallow and the Deep Frying Frying Methods. Shallow Frying In Shallow Frying, food is cooked in a Frying pan with a little Amount of oil or fat. The oil or fat is heated to the correct Amount and the food is put into the heated oil. The food is Turned Over A Few minutes or is stirred around a couple of times befor it is cooked and Dished October If Patti, Coated or potato chips are fried foods, it is best to put a piece of brown paper napkin or paper inside the tray to Soak Up Any oil from the food befor serving it. Deep Frying When this is a lot of oil or fat is Used in cooking the food. The oil or fat is usually put into a deep pan and is heated to boiling point. Then food is put into the boiling hot oil and is cooked in That Way. Such food as fish fingers, potato chips, Meat balls, dough and nuts to name a Few, are cooked Using the Deep Frying Method. Barbequing [pic] [pic] The method of cooking food by barbequing is usually Associated with Fund Raising activities, parties or picnics. It is to suitabl Most cooking Meat cutlets, fish or chicken pieces. The food is usually marinated with Spices and tenderizers (for Meat Cuts) for sometime befor it is cooked. With this method of cooking, the sheet of metal is heated with stands up and oil is used to cook the food. The Amount of sufficient oil is heated up and food is added. Then the food is Turned Over a couple of times befor it is Dished October Basting This method of cooking is usually Associated with roasting. The Juice or Liquid That Comes Out of the Meat is cooked Being spooned over the roast while it is Frequently Being roasted. The outer part of the Meat is moistened Frequently during the cooking with the juice Process That Is Being spooned over. Usually, the extra juice from the cooked Meat is added to the mixture to make the Meat Sauce.

The Importance Of Service Quality In Tesco Marketing Essay

The Importance Of Service Quality In Tesco Marketing Essay This is about to finding out the importance of service quality, how people give importance and also how this service quality helped the Tesco to wash out the other retail firms even they are equal in size ,market share etc. While purchasing a product the consumer will consider many factors for selecting a retail outlet. Price ,service ,range of products, etc are the promenate ones among them out of this, quality of service plays a vital role the best example for this is the success behind the grocery giant Tesco . Therefore the need and scope of the study is to examine the importance given to the service quality by consumers while selecting retail. Service characteristics: many may have their own presumption regarding the service. It is basically intangible, inseparable, heterogeneity and pershhability. The first one is like people will feel they cannot see. The next state that goods can be purchased but service cannot be purchased like this service facilitates to buy a product. Inseparability is the performance or quality achieved on produced and consumed at the same time. The other one explains that the service quality cannot be determined exactly, it is hard to structure and the last characteristic of this service quality is as this service cannot be stored and provided it should reach the customers in effective manner. (Davies and Ward., P. 282.283, 285).In 1960s and 1970 the price factor was dominating the retailers and their competitor. They were concentrating more on pricing the products, higher margins etc. in 1980s retailers started working more on non price activities like customer satisfaction .service quality etc. t hese factors gave them competitive advantage. They separately worked on customer service strategies developed along with merchandising strategy to process the consumer in search, delivery, store selection process etc this all to retain the customer loyal to the store and makes them come often for the purchase and making the customer consider that their tore as first choice store. If the retailer wants to make good business he has to work on service quality, he has to work on the ways of giving the best service to the customers. (Cook and Wartlers, P.157, 159) Food enterprises started implement this quality control because customers knew the importance of health. So retailers were in stress to use it in order to extend their market growth and also to provide safety food. Small food enterprises have forced to implement because even suppliers started to demand the quality certificate. So small enterprises are forced to get this one this helped them to them compete with competitors. (Husband and Mandal, 1999 and Rodrà ¬nges-Escobar et al., 2006). This Cleary states the importance of quality and a service required by the customers and also tells how people preference has improved. (http/:www.Sundirect.com Copyright  © 2008) There should be a proper sale promotion than only it is meaningful to proper sales will be there or else people will not know about the store, this increase the sale. Like some techniques followed in like stop and shop even customer who not have any idea of getting into the store should be encouraged to do some shopping in the store like if some customer coming to shop should motivate him to buy something and buy bigger this is suggesting the buyer to buy more products in order to give him some offers for e.g. mega mart in India. The importance of this promotion activity makes the store well reputed, selling more goods making the customers comfortable by getting the things they need. for e.g. some goods may be in upper shelf they find hard to get that product there should be some representative to help them.(Pardhan ., p.171) there are lot losses in retail sector only few are able to make profit but also there are lot of difference with these stores many people had research like pric ing, products avialabtiy etc. There are various stores available now lot of oppurnities for people to choose the shops. Generally price and service are the e factors which attract the customer even all store people can reduce the price to certain level but all stores cannot provide the same service quality of another. So basically comparison starts with price and services at present they are able to give the price but not service. In 170s there were big competition between four stores Tesco, sains bury, and asda and kwik save these were making good profit in these periods. These gaining more on 1970-80 not because of own brands but through loyalty. They sold only good products as a result these all stores got well established Tesco 7.2 8.6 8.3 12.0 13.6 Sains bury 6.1 7.02 7.7 11.5 11.9 asda 1.5 2.5 11.5 5.5 7.3 international 3.2 3.0 5.5 4.0 5.2 Fine fare 4.8 4.2 4.0 4.2 5.0 Kwik save 0.3 0.6 1.4 4.0 4.9 Allied supplier 7.9 7.0 5.7 5.0 4.8 . As this table shows the constant growth of the stores like tesco, sains burys, asda and international this growth is because of their prices and service rendered by the store. In consequent years Tesco ranked as 3 from 5 having turnover around  £ 953 million. All other stores are also improving but not like Tesco. (Retail structure pg no: 101, 2nd edition) even there is lot of fluctuatations in growth because of services rendered by the stores. There are variety of competitors there they all compete with Tesco. Tesco shows it s growth only because of various fore thinking strategies. (Akerurst and Alexander., P. 106,) From all the reference we can say that Tesco is steadily growing up with various strategies but it concentrates more on service qualities. Tesco is one of the important stores in British retailing. It sells at low price and also very excellent its service as according to the customer needs it changes the business. Even it has many competitions with equal potential it survive as the first in its performance. (Ferine and Sparks.,, P. 101) Retail environment is turning rapidly, customers wants are changing and also expectations also increased, so retailers find difficult to satisfy the customers changing needs which cannot be retained by price reduction, discounts offers etc. This can be achieved by quality of service given to the customer .for e.g. appropriate space for car parking, enough space for people to shop inside the store etc. for e.g. Tesco which has a great place for car park big place to shop so people find easy to go there and also care taken in stores with public this all services make the store successful. (http://www.springerlink.com/content/230784q16g50121x/) PROBLEM DEFINITION: The main focus of this grocery store is to retain the customer its not like fashion store or footwear store for e.g. if we buy a shirt will use that for certain months or year as similar for shoe and slippers but for grocery it is totally different we will not use the products will consume it so repeated purchases will take within certain time. Grocery is totally different aspect there will be repeated purchases in this segment, because we will not use but we will consume grocery products. Main motivate of grocery retailer is to retain the consumers, which is very essential now a day consumers expectations are more, the need for service is increasing. Therefore the purpose of the study is about service quality because his makes the consumer to retain with the store. The study is about service quality which is also key contribution for the success of Tesco. Objectives of the study: Analyzing the customer satisfaction on the quality of service rendered by Tesco. How Tesco was able to succeed its rivals. What others retailers lack in their service quality. RESEARCH DESIGN: Research design is an arrangement of terms for the collection and verifying the information for a research study, which will clearly states the purpose and need of the research like (for whom ? why ?) .(Saunders ,Lewies , Thornhill .,P., P.153) TYPE OF INVESTIGATION: The research design is Descriptive in nature because; I will be having a clear idea about the person by the answers given by him. Descriptive study is nothing but showing the accurate profile of the person. (Saunders, Lewies, Thornhill., P. 134) SAMPLING DESIGN: Non-Probability sampling is that sampling procedure which does not afford any basis for estimating the probability that each item in population has being included in the sample. The sampling procedure for the study is non-probability sampling. I am also dont know the correct population, so I define my design as non probability design (Research methods pg no: 207,208,226).the technique used in research is simple random technique it can be used with the undefined population. We can select the results in simple random sampling because these are hard to get correct answers and also my research is also very similar because very large customer so I have taken simple random sampling technique. (Saunders, Lewies, Thorn hill., P. 219) Primary data is the data collected directly from the sample. The primary data will be collected through personal interviews and questionnaires from the consumers who all coming to Tesco. Secondary data are those, which have been already gathered by others. The secondary data was collected from books, company profile, project reports, journals and websites. DATA COLLECTION METHOD: Data collection method should be very appropriate when we decide the method we have to think it in various aspects because we have to yield the good interview. So we have to plan in effective manner. The instrument used for research is a structured questionnaire. The questionnaire will be collected through schedule. A schedule consists of a list of a projects terminal element with intended start and finish dates. Respondents were contacted personally and were questionnaire is collected using schedule. (Saunders, Lewies, Thorn hill, P. 152) CONTRIBUTION OF THE STUDY: From all my reference I am able to understand the importance of service qualities and how it induce the organization it is very important reason for success of Tesco and also because of this lack of service quality many organization lost its market. So all employee in an organization should concentrate on service quality they have to work toward the satisfying customers and retaining them with the organization and also there should be proper motivation given to the employee to give the core benefits to the customers there should be more convenience for eg.24hours opened and 24 ATM insurances car insurances etc these are the services to be rendered.

Sex Roles and Gender Bias in Early Childhood Education Essay -- Stereo

Sex role stereotyping and gender bias permeate everyday life. Children learn about sex roles very early in their lives, probably before they are 18 months old, certainly long before they enter school.(Howe, 1). The behaviors that form these sex roles often go unnoticed but their effect is immeasurable. Simple behaviors like: the color coding of infants (blue & pink), the toys children are given, the adjectives used to describe infants (boys: handsome, big, strong; girls: sweet, pretty, precious), and the way we speak to and hold them are but a few of the ways the sex roles are introduced. These behaviors provide the basis for the sex roles and future encouragement from parents and teachers only reinforce the sex roles. Toys, literature, media, and films also encourage sex roles. Males are depicted as "doing", while females are always "receiving." In this paper, 5 articles focusing on sex roles were used. The articles look at the damaging effects of sex role stereotyping, and some ways the sex roles are accentuated in the schools. The research on sex role stereotyping is currently growing. There are many theories regarding its existence. Some attribute the sex roles to the media, literature and society, but it is a combination of all these factors. Despite the best of intentions by parents to not encourage the sex roles, at the time of kindergarten, children will demonstrate behaviors specific to their sex. It is believed that this phenomenon occurs because the children know that they are either a boy or a girl but are trying to figure out exactly what that means (Seid, 114). The behaviors that children seem to learn do have gender specific characteristics. Examples of male appropriate behavior includes: aggression, independence and curiosity. Female behaviors reflect the opposite of the male behaviors: passivity, dependence and timidity (Howe, 3). Parents have a strong impact on the sex roles that children acquire. If the sex roles are stereotypical in the home then the children will imitate the behavior that is observed in the home. Simple, parental behaviors such as who drives and who pays for dinner influence the children’s perceptions of sex roles (Seid, 115). This issue has been extensively researched. Howe states " Schools function to reinforce the sexual stereotypes that children have been taught by their parents, fri... ...nantly dictated by the upper class, Caucasian male. This excludes well over half the population of the nation. Our country is saying that essentially, just a few of us, the elite, will govern and make the rules, but we expect everyone; regardless, of how these rules may affect your life to obey them. That is putting a number of our citizens at a high risk for failure. Society needs to change to accommodate the growing needs of its people. Although most of the research seems to indicate that sex role stereotyping permeates our society and our schools, there are ways to discourage children from falling into the stereotypical roles. It will take the voices of everyone to make a change in the way that society portrays boys and men, girls and women. We are doing an injustice to our children by encouraging these roles. Educators need to become increasingly aware of their practices in their classrooms. It is very easy to fall into the trap of segregating the sexes; all of us have to support and encourage our children that they can do and be anything. When enough people believe that the sex roles can be diminished, then society, the media and the government will follow.

Daycare Observation of Toddlers Essay

In today’s working society, parents need to rely on quality daycare for their children. However, finding a daycare that will strive to nurture each child’s unique qualities and create a work environment that encourages professionalism, growth, and diversity can be stressful for a parent because of the realization of how important this decision may be. A daycare teacher must focus on many different areas to provide a developmentally appropriate curriculum for young children. As a teacher in a toddler room, my girlfriend Christine needs to communicate to her peers, children and parents on a daily basis both verbally and non-verbally. As I entered the room, early this morning, I noticed five children, each of them doing his or her individual thing. About 70 percent of children, at this toddler age, have a vocabulary consisting of 50 to 250 words (Ginny Graves, 2003); however, only one of them spoke when I entered the room. Once the two females of the room noticed me, they immediately stopped what they were doing and looked at me in a disapproving way. One of the females hid behind the shelf, exposing only her part of her face, while the other turned her back to me to continue playing in the â€Å"dramatic play† sand box. As for the three boys, they seemed content, as if I were not a foreign object in the room. The set of twins waved to me as if to say â€Å"Welcome to our room† while the third boy said â€Å"Hi† with a big smile. I previously met the set of male twins on a recent previous trip from a few days ago; therefore, the warm welcome from the boys was expected. As I said, â€Å"Hello friends† to the children of the room, Christine immediately said â€Å"Hello Pete†, along with a big wave and smile to give example to the children. After taking a few steps into the room, I was asked to bend down so that I was at there level. Christine began to associate me with a picture of myself, which is posted on the closet door at the toddler’s eye level by saying, â€Å"Friends, we know Pete, he is in the picture†. Christine held the hands of the two females and brought them over to the picture and pointed to the picture of me and asked, â€Å"Do you see Pete in the picture†? One of the girls pointed reluctantly and the other bowed her head as in an uninterested manner. A few minutes into the observation and it was snack time, well at least to one of the twins it was. The boy was pointing to where they keep the snacks so Christine bent down to his level and began to say â€Å"You are pointing to the cabinet, does this mean you want snack†? The boy grunted as if to say yes. Christine said, â€Å"Yes you are right, it is time for snack, but what do we do right before snack?† Once the rest of the children heard this, they began to jump up and down to show their appreciation of snack time. The children understood what had to be done by placing his or her hands in the air. â€Å"That’s right. We need to wash our hands first before we eat†. Christine gave each toddler one direction at a time as to not overload them. She asked that they stand in a line in front of the sink so each of them could wash their hands, independently reinforcing with word labels as to how the child is washing his or her hands. She then played a game with them to find their appropriate place at the table. For each child, she asked them to sit in a colored chair that she announces for them to sit in, and then repeat back to her the color; this seating arrangement changes daily so that they learn their colors and as well as how to appropriately say them. This exercise helped them with speaking to others at a proper tone by not shouting. Once they all sat, she gave each child the option for apple juice or cranberry juice. Only one boy was able to make the decision on his own using words while the other grunted and pointed. As one of the females finished her first sip, she said the word â€Å"cold†. Whenever a child uses telegraphic speech, it is highly recommended for the instructor to reiterate what was said by the child in complete form (Michael K. Meyerhoff, 2002). Christine said, â€Å"That’s right. The juice is cold. Can everyone say cold? What else is cold?† The snack chosen by Christine was a common snack consisting of â€Å"Gold fish† and craisins. As the children began to eat the snack, there was one disapproving member of the bunch. This child immediately tossed her plate on the floor to show she was not satisfied with her snack. Christine immediately displayed her disapproval of this children’s action by saying to  her â€Å"Please use your words. We do not throw the craisins on the floor. They are for eating†. This child acknowledge what she heard by trying to speak the word â€Å"Sorry†. Once the children were finished eating, they were notified that they would be going outside in 10 minutes. Again, the children showed their appreciation by jumping up and down in excitement. Toddlers communicate with a combination of grunts and gestures as a preferred method of communicating. Understanding what the toddler is attempting to communicate, through these combinations, comes with time, dedication, understanding and patience. ;Spending just a short amount of time sheds new light as to why Christine needs a few minutes alone to herself when she arrives home. All day long she has keep all her non-verbal communication positive in front of the children for eight hours a day; this includes showing her pearly whites in the room even when she wakes up on the â€Å"wrong side of the bed† (Christine, personal communication, August 19, 2005). References: Ginny Graves (2003, April). Parents magazine: Toddler Talk Michael K. Meyerhoff (2002, April v20) Pediatrics for Parents: Perspectives on Parenting: Communication and language acquisition skills in toddlers. P8(2)

Disaster Capitalism

In the early 20th century, the United States came to the realization that many other nations has come to in the latter part of the Middle Ages: it is not impossible for a domestic economy to grow beyond its own borders. That is, you can only sell so many widgets domestically; you need to start selling them elsewhere. If there is a situation where a foreign nation does not have an open market then there may be a decision made to open the market through various means. Sometimes, however, the means that are employed may not be considered all that friendly.This is the notion that Klein's concept of â€Å"disaster capitalism† centers on. In a way, Klein's module of disaster capitalism is a new version of stealth imperialism. That is, it creates inroads into foreign territory whether it is wanted or not. As mentioned in the article, this sounds a bit conspiratorial. Of course, the â€Å"sound of a conspiracy† is based on perception and that perception may be based on how much alarmism one sees in the work. Seeing alarmism, however, will be based on whether or not one agrees with the themes.Those who agree with the assessment will see less conspiratorial alarmism and more of a warning in the form of a call to action. Those who disagree may dismiss it all as rantings. A major problem with this disaster capitalism module is the notion that there is such a colossal conspiracy to commit all kinds of chaos in order to sell items. This is not entirely true because it is not always very difficult to sell people anything. Even some of the most obtuse items can be sold in an open market with very little prodding.Opening a market, however, is a lot easier than most would assume. Provided there is a need most nations will be open to accepting products provided that the acceptance of such products will not upset domestic agendas. The notion of disaster capitalism assumes that force or coercion is used to promote free market capitalism. Part of the problem here is th at it labels much of capitalism as evil when much of it can also be labeled silly. For example, one of the most idiotic products ever sold on the market was the nonsensical and completely unworkable Pocket Fisherman.This bizarre item seeming shrunk fishing rods down to 18 inches and was promoted by a silly television commercial in 1976. The commercial (kept alive on YouTube) allowed the item to sell one million units. In fact, it is STILL selling to this very day and can be purchased in a number of retail stores. The strength of the Pocket Fisherman, like a number of other strange novelty items, was based on the inherent laziness of the couch potato consumer. In other words, it was a fishing rod that you didn't have to â€Å"lug around† and it centered on an ad campaign was based on being too good to be true.There was no need to â€Å"shock audiences† or to force them to purchase. So, to label all free market processes as being a sphere of militant capitalism simply is not 100% accurate. The book THE SHOCK DOCTRINE does try to craft a logical picture of the environment in which disaster capitalism thrives. It invests a number of pages of its contents to cover a multitude of historical occurrences to craft a portrait of an unending stream of dangerous globalism. The article that reviews the work paints a clear picture of the subject matter of the book but does not go so far as to recommend it.Perhaps, this is because the author of the book doesn't so much buy into the presentation in the book. That is, the author may see some points present in the book but doesn't wish to endorse it due to certain misgivings about its content. In fact, the article does take a few digs at the author. (â€Å"She's not a journalist†) Regardless of where one stands on the issue, the work does come off as entertaining as the article does make it sound like a worthwhile read.